As a small business owner who wears many hats, just like you undoubtedly do, I have to admit that as much as I love social media, I inwardly groan a little bit every time some new social media site is unleashed or a previously obscure social site (like Tumblr) starts coming to the fore. One more thing to learn, one more task for my busy day!
There’s no doubt that social media marketing of some kind has become essential for many small businesses. But the fear that getting involved with social media requires your business to have a presence on Facebook, Twitter, LinkedIn, Pinterest, Instagram, Tumblr, etc., etc. paralyzes many small business owners so much that they don’t test the waters of social media at all.
Does every business have to be active on every social media site? Of course not. The key is figuring out which sites can accomplish what goals for your business, which sites your customers spend the most time on, and which sites give you the most return on time and effort spent.
Personally, I at least test out every social media site that I hear about. Why? Because my business is advising small businesses, so I need to have a valid opinion about the tools that are out there to help them. Similarly, if your business is marketing consulting, PR or communications, you’ll probably want to check out all the options out there to see what’s what. If you’re a plumber, on the other hand, you may not need a big presence on social media and might be better off focusing your efforts on creating a nice basic website, listing it in local search directories and optimizing it for search.
What are some considerations when deciding which social media tools to work with?
Your SCORE mentor can help you sort through the social media options and figure out which are right for your business. Don’t have a mentor? Visit the SCORE website to get matched with one and get advice for your business 24/7.