Do you feel overwhelmed by technology? You’re not alone. A new study from SiteApps, conducted by the Incyte Group, found more than half (54 percent) of small and midsized businesses are concerned with technology outpacing their abilities to compete and worry that they’re falling behind the curve.
While small business owners in the study understand the importance of their websites, the study also found many of them have a long way to go in bringing their sites up to par. Small business owners say improving and overhauling their sites is a major priority for 2013. If they were given a blank check, 34 percent would choose a new website over all other marketing investments—more than double the response to the second-ranking (at 15 percent) paid search campaigns.
This year, two-thirds of small business owners plan to improve their websites. Specifically:
However, SiteApps reports many small business owners aren’t setting their websites up for success:
I’m glad small business owners are recognizing the importance of business websites, but I’m concerned that so many of them feel stymied in making the most of their website. Fortunately, there’s a place you can turn for help: SCORE. If you don’t already have a SCORE mentor who can help you make sense of the Web, visit www.score.org to get matched with one—and get started making your business website the best it can be.