SCORE Small Business Blog

Is Your Small Business Struggling to Keep Up Online?
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Do you feel overwhelmed by technology? You’re not alone. A new study from SiteApps, conducted by the Incyte Group, found more than half (54 percent) of small and midsized businesses are concerned with technology outpacing their abilities to compete and worry that they’re falling behind the curve.

While small business owners in the study understand the importance of their websites, the study also found many of them have a long way to go in bringing their sites up to par. Small business owners say improving and overhauling their sites is a major priority for 2013. If they were given a blank check, 34 percent would choose a new website over all other marketing investments—more than double the response to the second-ranking (at 15 percent) paid search campaigns.

This year, two-thirds of small business owners plan to improve their websites. Specifically:

  • 41 percent will make aesthetic or design improvements
  • 33 percent will add new static content
  • 26 percent will add targeting and personalization
  • 20 percent will add integrated social feeds, and
  • 18 percent will add interactive widgets.

However, SiteApps reports many small business owners aren’t setting their websites up for success:

  • 75 percent do not use an analytics tool (such as Google Analytics) to measure website performance.
  • 60 percent do not feel they have the tools to make sense of their site’s analytics or take action to resolve issues.
  • 60 percent do not have a mobile website or know if their website is mobile compatible (35 percent and 25 percent, respectively).

I’m glad small business owners are recognizing the importance of business websites, but I’m concerned that so many of them feel stymied in making the most of their website. Fortunately, there’s a place you can turn for help: SCORE. If you don’t already have a SCORE mentor who can help you make sense of the Web, visit www.score.org to get matched with one—and get started making your business website the best it can be.

Rieva LesonskyCEO, GrowBiz Media
Rieva is CEO of GrowBiz Media, a content and consulting company specializing in covering small businesses and entrepreneurship. She was formerly Editorial Director of Entrepreneur Magazine and has written several books about small business and entrepreneurship.
www.growbizmedia.com | @rieva | More from Rieva

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Discussion (1) Comment

  1. A website is definitely the #1 marketing investment for any business owner. However, it has to be intuitive and functional to use as well!

    If there are any SMBs looking to create or even refresh their website, I’d like to suggest our company, Lucrazon. We’re an Ecommerce platform as well as a Merchant Services and Internet Payment Services Provider. Our clients create their own website easily with provided templates and we’ve also recently partnered with The Latino Coalition to assist their network of small business owners as well.

    I hope this isn’t considered as too promotion-y! I just truly believe our services will be beneficial to any business owner looking for an online/Ecommerce solution.

    Thank you very much! :)

 

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