Planning

Like you, I am a busy business owner. Each day I am juggling my time between client deadlines, daily email responses and last minute emergencies. Posting on social media can often become one of those items that falls to the bottom of the to do list. So, after several months of being completely inconsistent in my outbound communications, I came up with a system that keeps me on track: a simple social media cheat sheet:

1) Each day of the week, I decide on a general format for the post of the day:

  • In general I have two posts that are informational in my area of expertise (in my case, small business marketing).
  • I have two posts that are news items, either current news or the passing on of an article I find to be useful.
  • Two posts are designed to be interactive and playful – such as a cartoon, poll or fun photo.
  • One day (usually Sunday) I have a post on something that pertains to a charity or justice issue that is meaningful to me.

2) I then list information sources (blogs, journals, newsletters, etc.) and create RSS feeds. In this way I have an endless stream of interesting material.

3) I then tweak the list for different audiences and different social media platforms. LinkedIn may have more academic articles and statistics.  In Twitter I highlight “fun facts” from articles or stories.

4) Each month I review the interaction and views I get for each post and see which posts get attention, and which are ho hum. I can then adjust to improve the value for my audience. The best part about my cheat sheet is it relieves a big daily stressor: what am I going to post? I am able to be more consistent and thoughtful. And I am also able to post in advance or even enlist help when I know I will be especially busy or away on vacation.

What systems do you use to keep your social media humming along? Share in the comments section below.

Jeanne RossommePresident, RoadMap Marketing
Jeanne uses her 20 years of marketing know-how to help small business owners reach their goals. Before becoming an entrepreneur, she held a variety of marketing positions with DuPont and General Electric. Jeanne regularly hosts online webinars and workshops in both English and Spanish.
www.roadmapmarketing.com | @roadmapmarketin | More from Jeanne

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