Is your company getting the most out of your online potential? Follow the lead of major retailers like Apple, OfficeMax and The Gap, and improve an online presence to capture sales above your physical store sales. Online shopping is not just a passing trend. Companies large and small have discovered that e-commerce is the key to reaching all of their prospective customers. Miss out, and you’re giving up potential profits!
Running an online store can be challenging, but once you know the basics, you’ll be ready to create a plan and set up an online store that brings in sales and fulfills your customers’ needs.
Just as a physical store is made with bricks and mortar, a web store needs a solid foundation, too – such as these essential usability features that help customers shop with ease.
(image credit smashingmagazine.com)
If your customers are online, your company should be, too! Social media networks can be an ideal place to establish your presence. You can set up pages on popular platforms like Facebook, Twitter and Pinterest, and post photos, messages and offers to your customers for free.
Or, you can try paid advertising:
Just about everyone enjoys watching videos online. Video content has a long-lasting impact and is highly sharable through social media. Many online shoppers prefer watching a video to reading text. Take advantage of this audience with your own videos, whether you provide instructions on how to paint a wall or describe the selling features of hiking boots.
Video advertising on YouTube can appear before another video is played, on the page as a video plays or in YouTube’s search results. The right keywords will help your customers find your ads, and you only pay when users click to watch your video. YouTube also offers free analytics tools, so you can see how your ads are performing – and increase the return on your investment.
Google Analytics can help you leverage all the data related to your website users’ activities, so you can better deliver what they want. Through Analytics, you can learn where your customers are coming from, as well as how they interact with your site and decide to purchase – or not.
It’s clear that brick-and-mortar stores of any size can benefit from an e-commerce website. Reaching more of your prospective customers, wherever they happen to be, is just good business!