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Why Every Business Startup Should Have a Website

Every startup should have a website.  Even if the new business you are planning is not web-based, a website serves as a tool to let folks know that you exist.  For many organizations, the web is a major channel for attracting and managing customers.  So make sure your website tells people plainly and succinctly what your business can do for them.

So how can having a website help you build your business?  Frankly, the possibilities are almost endless!  But here are some tried-and-true uses for even the simplest of websites:

  • Help your customers find you.  Studies show that more and more customers do research online before buying offline.  They want to determine product/service selection and pricing in the convenience of their own home or office, without having to encounter a salesperson or wait in a customer service queue.  So if your business doesn’t have a web presence, you are essentially invisible to these customers, and they will never even consider buying from you, even if they are located right down the street from you.
  • Provide superior, cost-effective customer service.  Since your website is available 24 hours a day, 7 days a week, 365 days a year, posting a comprehensive set of FAQs will allow potential customers to find the information they need.  And if you also include an email link, customers will also be able to provide you with valuable feedback about your products/services quickly and easily.
  • Promote your business.  Website promotions are likely to be less expensive and more effective than print ads, direct mail campaigns, Yellow Pages, or other media.  Plus posting your ads online provides tremendous flexibility, so it is easy to test which product/price/promotion strategy works best.
  • Expand your market.  A website allows your business to expand geographically and become accessible, virtually, from any location in the world by any potential customer who has Internet access.
  • Conduct market research.  Add visitor polls and online surveys to find out what your customers want and need (there are free tools online that make this easy).  You can also use your website statistics to learn more about your customers, including where, geographically, the visitor is from, what keywords led them to your site and so forth.
  • Become an authority.  By including tips, advice, and links to relevant articles on your startup’s website, you can make it a go-to destination for people interested in your industry.  This will provide additional traffic and visibility, which in turn will broaden your customer base.
  • Find funding.  Your company website serves as an important information source for potential investors, where they can learn what your company is about, what it has achieved and what it can achieve in future.
Bryan JaneczkoFounder, Wicked Start
Bryan has successfully launched multiple startups. His latest venture, Wicked Start, provides tools to plan, fund, and launch a new business. Also author of WickedStart: Guide to Starting a New Venture with Passion and Purpose, Bryan is committed to helping small businesses grow and succeed. | Facebook | @WickedStart | LinkedIn | More from Bryan

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Discussion (4) Comment

  1. JordanVisitor

    Great post Bryan. It’s interesting how still a lot of businesses and startups make a website without factoring in the traffic component and marketing side of things. Great tips here hopefully some folks can use them!

  2. Jeff MaylandVisitor

    And google gives higher ranking for website urls that have been online longer. So buy a domain name and launch a site ASAP so google will index your urls.

  3. Eng.MajdVisitor

    but I think Facebook page or any social media may be enough, and they don’t require cost especially for start up.


    • I agree that social media sites can be an important part of a startup’s online presence, but having your own website with a URL based on your company name (and having email addresses with that same URL) conveys a sense of authority and seriousness that just being on social media does not. And the costs are minimal – you can get started with your own URL for as little as $1/month.


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