There is almost universal agreement that being active on social media is good for most business startups. It’s free, it generates buzz, and it connects you to customers and investors. But managing multiple accounts can be confusing and take up valuable time. And since the real point of social media marketing is to build your business, you need some sort of tracking to measure success over time. After all, likes and retweets are nice – but you need to determine if your efforts are really paying off with more traffic and sales. Here are some social media services that will help:
HootSuite is a great tool to help you stay organized and on top of all your social networking activity. A Pro Account ($8.99/month after a free 30-day trial) enables two users to manage up to 50 social profiles –including Facebook, Google+, LinkedIn, Twitter, YouTube and more. You can post to multiple accounts simultaneously from one convenient place and also schedule messages ahead of time if you know you’ll be away for a couple of days. Perhaps most importantly, you will get reports which integrate both Google Analytics and Facebook Insights so you can track how your social media efforts are helping you build your business.
Probably the best Twitter marketing management tool on the market, Tweet Adder enables you to automatically follow people by keyword based on the content of their tweets, profiles and locations ? efficiently targeting the people you want to have a marketing conversation with, while eliminating the need for you to be stuck to your computer all day checking your Twitter account. Tweet Adder will systematically identify and follow users for you and then unfollow them if they don’t follow you back within a specific time period (say, 3 days). Since many of the people you follow will follow you back, you’ll have a rapidly growing list of followers, who you then can send a message about your product or service. Prices for Tweet Adder range from a $55 one-time fee for a single user/profile to $188 for unlimited profiles.
TweetDeck is an app that brings more flexibility and insight to power users of Twitter. Set up like a “real time” dashboard, it helps you arrange your feeds with customizable columns, so you can focus on what matters to you using TweetDeck’s powerful filters, schedule Tweets to suit your customer base, monitor and manage unlimited accounts, and stay up-to-date with notification alerts for new Tweets. TweetDeck is currently available as a desktop app, a web app, and a Chrome app.
Do you have a favorite app or website that is helping you manage your social media activities and build your business? I’d love to hear about it! Please let me know what is working – and even what isn’t – in the comment section below.