In the movie “Field of Dreams” a farmer heeds the instruction “If you build it, he will come” and builds a baseball diamond in his cornfield. So if you build a website for your new business, are you also guaranteed to attract the visitors you want? The answer is… maybe.
There are lots of people online pushing tactics that they say will guarantee that your site is at the top of the search engine results page. But many of these involve shady practices that, if discovered, will cause your site to be blacklisted by the major search engines. So my advice is: don’t try to trick the search engines. Instead, use your resources to create content that potential customers will find valuable. Next week I’ll focus on the basics for making sure that people who search for your startup can find you. In the meantime, here are some ideas that will ensure that your site is interesting and engaging – and will keep people at your site once they find it. Pleasing potential customers should be your main objective – achieve that and the search engine issue will resolve itself.
Remember that you can’t just build your site and forget it. Make sure you are updating your site all the time with information about new products and services, success stories from grateful customers, press releases and anything else your readers would find useful or interesting. New businesses can find tips for improving their web sites from free publications like Website Magazine; from web hosting companies like 1&1, GoDaddy, and Register.com; and, of course, from SCORE.