SCORE Small Business Blog

If the results of the latest Wells Fargo/Gallup Small Business Index are any indication, small business owners are feeling pretty darn optimistic these days. The study found small business owners’ assessment of their businesses’ current situation and future prospects is the rosiest it’s been since the recession began in July 2008.

Small business owners in the survey felt pretty good about their current situation, but where they’re really optimistic is in their expectations for the next 12 months. They predict improvement in terms of their overall financial situation, cash flows, and credit availability.

Viewing the survey, I was reminded of the old saying, “Act the way you want to be, and soon you will be the way you act.” In other words, perception matters more than reality. Wells Fargo/Gallup survey notes that small business owners’ expectations for the future have more bearing on what they do than does their current situation.

I hope you’re feeling optimistic about your business’s prospects, but if you’re not, why not try acting as if you are?

• Invest in new technology instead of scrimping and making do with old, outdated equipment. It makes a huge difference.
• Think big and long-term. Start that project you’ve been putting off.
• Reward your employees—if not financially, with time off, flextime or other free benefits.
• Market your heart out. Reaching out to customers reminds them you’re still here to help them.

What would it look like for you to truly believe in your business and its future? If you’re not sure, a SCORE mentor can help. Visit the SCORE website to get matched with a mentor if you don’t already have one. I promise they’ll help you see the sunny side of life (and business).

Rieva Lesonsky – CEO, GrowBiz Media Rieva is CEO of GrowBiz Media, a content and consulting company specializing in covering small businesses and entrepreneurship. She was formerly Editorial Director of Entrepreneur Magazine and has written several books about small business and entrepreneurship. www.growbizmedia.com | @rieva | More from Rieva