Is your small business a social butterfly? Are you using social media tools like Facebook, LinkedIn, Twitter and now Pinterest? The latest j2 Global Small Business Opinion Survey polled more than 1,000 small businesses nationwide and found a growing number are relying on social media as a key part of their marketing mix. What’s more, they’re seeing results.
The j2 Global survey found that although small companies still rely most heavily on more established marketing methods, such as email marketing and online search, social media is becoming “the great equalizer,” putting even the smallest companies on an equal footing with bigger competitors and enabling them to engage with customers, spread the word about their businesses and more.
More than one in three businesses surveyed by j2 Global (39 percent) say that one-quarter of their marketing strategy is now focused on social media, and 26 percent say social media accounts for half or more of their marketing strategy. In other words, nearly two-thirds of small businesses are making social media a major part of their marketing platform. Are you?
If not, it’s time to get in on the action. Where are small businesses seeing the most success with social media? Here’s what j2 found:
Have you come around to the value of social media yet? If not, your small business could be getting left behind. Need some help becoming a social butterfly? The small business experts at SCORE are ready to assist. Visit the SCORE website to get matched with a mentor and get free help 24/7.