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What is Really Important This Election Season?
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All politicians, regardless of party, cite small business creation and growth as the remedy for the country’s current economic malaise. But while candidates claim they know and support small business, what do the owners themselves have to say?

A recent study co-sponsored by thumbtack and the Graduate School of Political Management of George Washington University polled a representative cross-section of owners across the US. These 6,000 businesses included men- and women-owned businesses, self-proclaimed Democrats and Republicans, all states, varying business sizes and various industries.
Interesting but not really that surprising, owners care more about the overall economy and fair government than partisanship:

“What is the single most important issue in your choice for President?”

And as good business people they care most about unemployment and federal budget deficit. (Taxes were only cited as a main concern for 6% of owners.) For more details on the survey and analysis visit

What do you want to hear more about this election season? Comment below.

Jeanne RossommePresident, RoadMap Marketing
Jeanne uses her 20 years of marketing know-how to help small business owners reach their goals. Before becoming an entrepreneur, she held a variety of marketing positions with DuPont and General Electric. Jeanne regularly hosts online webinars and workshops in both English and Spanish. | @roadmapmarketin | More from Jeanne

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Discussion (1) Comment

  1. RobVisitor

    Definitely hoping for improvements in unemployment and economy (like most other small business owners apparently). Customers of Brothers Handmade LLC need disposable income (or income of any type) to make purchases.

    If people don’t know how they will be able to pay their mortgage, or put food on the table, they’re definitely not going to be purchasing fine handmade jewelry, pottery, and paintings.


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