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Unconventional Advertising: Creative (Yet Cheap) Ways to Get the Word Out
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Conventional advertising whether through print or digital ads can be intimidating and expensive for many small businesses. But there are some “creative” alternatives to getting the word out that have big reach with relatively little investment:

Daily Deals: Sites such as Groupon, LivingSocial, Red Plum and scores of others provide you with a way to reach large numbers with $0 upfront investment. You present an enticing introductory offer with a deep discount of at least 50%. Dedicated emails with high open rates are sent to your specified target market (by key demographics like age, gender, geographic location, income, etc.). You only “pay” for the prospects that take the offer. If you can work the numbers out, this can be a very effective way to “advertise” to your target group.
eBooks: Some savvy marketers are using eBooks to get the word out on their product or service. You can offer books on Amazon for as little as $0.99. Create some great expert content with a compelling title and cover, and place it strategically in the right book category. Make sure you have a call to action to sign up at your website to get more information and you can inexpensively grow your prospect list with people interested in your area of expertise.
How-to Videos: YouTube is now the go-to source for learning a new skill or fixing a problem. Post a series of how-to videos in your subject area that are quick, informative and entertaining. If you tag them properly with the right keywords, you can gain loads of new prospects who now see you as the “how-to” expert.

 

P.S. There is another hidden benefit. Each of these tactics helps your SEO by driving traffic to your site.

Have you used any of these unconventional advertising tactics? Share in the Comments section below.

Jeanne RossommePresident, RoadMap Marketing
Jeanne uses her 20 years of marketing know-how to help small business owners reach their goals. Before becoming an entrepreneur, she held a variety of marketing positions with DuPont and General Electric. Jeanne regularly hosts online webinars and workshops in both English and Spanish.
www.roadmapmarketing.com | @roadmapmarketin | More from Jeanne

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Discussion (2) Comment

  1. Interesting article. Would you recommend a daily deals type website for the early stages of a products lifecycle?

  2. Have just discovered this section on Huffington Post and finding it very inspirational. Setting up your own busniness is extremely hard work and can be isolating but there are some great ideas here – off to write a book now! Many thanks

 

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