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The Small But Mighty Business Card

Far from old fashioned or even obsolete, business cards can be powerful business communication tools. Here are some “out-of-the-box” ideas:

  • Display your product portfolio. For artists and other creatives, the business card can provide an instant portable portfolio of your work to show anywhere and anytime. And even for those of us with less artsy product lines, why not display cards for each product with specifics on ordering?
  • Start a conversation. My traditional stuck mindset regarding business cards was broken open at a networking meeting many years ago. I met author, speaker and editor extraordinaire Debbie Weil after a technology panel. She tangibly supported her warm smile by handing me a unique business card. It was a different size (a blog card, small and sleek, and oh so high tech) and the photo was of her on a camel during her recent vacation to Egypt. That jumpstarted our conversation about world views and work life balance, transforming a staid introduction into a warm interaction that I would remember for years to come.
  • Present a memorable client gift. I have given custom business cards to clients with whimsical images or practical models as a reminder of our project work together.
  • Save money on presentation handouts. Rather than spending a lot of money (and trees) on presentation handouts, why not hand out a custom card at your next speaking event. The card can direct attendees to a custom URL where they can go for the slides and other support materials. And when they visit, you can capture email addresses for future follow-up and lead nurturing.

How do you use business cards? Share in the Comments section below.

Jeanne RossommePresident, RoadMap Marketing
Jeanne uses her 20 years of marketing know-how to help small business owners reach their goals. Before becoming an entrepreneur, she held a variety of marketing positions with DuPont and General Electric. Jeanne regularly hosts online webinars and workshops in both English and Spanish. | @roadmapmarketin | More from Jeanne

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Discussion (3) Comment

  1. Amethyst MillerVisitor

    Great collection you got there! Very creative indeed. I haven’t personally designed a business card display holders that rocks as these – hopefully one day. Also I want to highlight Dan’s comment, that it is the totality of the final product that really counts. Creative designs would all be a failure if not printed on a good quality material.

  2. I have always handed out postcards as my business card. It stands out, its visually beautiful, it has an image of me and my work on it so it immediately reminds the viewer of me and my artwork.
    Often people say “oh yes, still have your card on my refrigerator, it makes me happy”
    whether this actually creates an income for me is hard to track- but its a start and I
    know it keeps me in view of those who enjoy my work.


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