After your value proposition and a basic website, the next must-have marketing essential is what I call – your Launch 50 List. (This “aha!” concept first resonated with me when reading Guy Kawasaki’s The Art of the Start – an essential read for entrepreneurs.)
This list is not a prospect list or a customer list or a partner list (although it may contain members of each). Your Launch 50 List is a select set of individuals who can take your current business to the next level, meaning a jump in revenue by 15% or more. Example candidates for your Launch 50 list are:
With our day-to-day scrambles after new customers, sales delivery and a million other details, it is easy to “worry small” rather than “think big.” Your Launch 50 list gives you a tangible set of names that can really make a difference. And by the way, your working Launch 50 list must have the names and contact information for real people you can look in the eye, talk to at conferences or chat with on Twitter.
So what are you doing to focus on your Launch 50 List? Share in the comments section below.