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Instagram: A Picture is Worth a Million Words (or at least double the clicks)

Recently, Mbooth conducted an interesting social media study on the power of imagery, communicated appropriately via infographic (click image to the left). They found that videos are shared 12 times more than links and text posts combined—and photos are “liked” twice as much as text posts.

No wonder the latest Social Media darling, Instagram, is on a steep trajectory to surpass the user growth of Facebook. Instagram is a fun and easy photo taking, editing and sharing mobile app. From your mobile device you can take a photo,  crop and add photo enhancing effects, and then share across Instagram or other social media channels, all in seconds.

The real question for busy business owners is: Do I need to add yet another social media communication channel to my marketing list? The right answer is “yes” only if Instagram will help your marketing objectives better than what you are currently doing:

Attract Prospects to Your Company/Brand

Particularly for product companies, Instagram should reflect the real personality of your company/brand. Think of it as an “inside look” into what you are all about by showing behind the scenes candid shots of employees, production, your office, etc. Instagram is also great for sharing shots at events and conferences (tagged with the event hashtag).

Test Product Concepts

You can use Instagram to post pictures of product or service concepts as you develop them and measure interest or enlist feedback.

Build Community

Because Instagram is so easy to use, you can encourage customer-generated pictures to add to your portfolio. For example, one owner of an art studio encourages students to shoot pics of their latest creations. Friends and family are then also likely to share the photos.

Convert Suspects to Prospects

Show “how to” pictures or demonstration shots of your product/service helping solve a problem.

Create Offers to Close More Sales

Share photos of your latest products or promotional packages. The key is to make them engaging and fun, rather than “salesy.”

The best first step is to sign up for Instagram and check out how competitors and other companies serving your same target market are using it. And if you are currently getting some good marketing results with Instagram, please share in the Comments section below.

Why did you decide to use Instagram? Any results or tips you can share?

Jeanne RossommePresident, RoadMap Marketing
Jeanne uses her 20 years of marketing know-how to help small business owners reach their goals. Before becoming an entrepreneur, she held a variety of marketing positions with DuPont and General Electric. Jeanne regularly hosts online webinars and workshops in both English and Spanish. | @roadmapmarketin | More from Jeanne

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