SCORE Small Business Blog

How Do I Blog? My Tips for Fast, Effective Blog Posts in Under an Hour
3 Comments

Blogging is a bit like dieting – we all know we need to do it but the day-to-day discipline and effort required feels completely overwhelming! Like you, I need to run my business, serve my clients and squeeze in all the personal/family to-dos. But I can now honestly point to years of consistent, weekly blogging (over 1,000 posts) despite these daily demands.

How do I blog? Here are my secrets for publishing a weekly blog post in 60 minutes:

  • One hour to plan out the year: Each year I map out an annual editorial calendar. I comb the web for studies and surveys that uncover what topics and questions keep my readers (business owners) up at night. I select twelve of these topics and assign one to each month of the year. (For example, this month’s theme is “How do I get found on the Internet?”)
  • 10 minutes to plan out the month: I then make twelve virtual or paper folders and insert articles, jotted ideas, etc. whenever something of interest passes my inbox or Twitter feed. Each month, I look in my folder and assign a draft headline to each week. (This month I decided to split my articles into the four search categories: Direct, Referrals, Local Search and Global Organic Search (this article).)
  • 10 minutes for creative brainstorming: The night before my post (in my case Sunday evenings), I sit with my iPad and let my thoughts take any creative, fun route they desire. I brainstorm my topic, surf the web and jot notes — no expectations or time pressure, just creative flow. I then email myself my thoughts for the next morning.
  • 10 Minutes for free writing: I learned this technique from the inspirational book Accidental Genius: Using Writing to Generate Your Best Ideas, Insight and Content by Mark Levy.  Since getting started is usually the biggest barrier in writing, I set a 10 minute timer and warm up by writing as fast as I can any thoughts that come into my head related to the topic at hand – no editing, no spell-check, no organizing. Since the evening before I had started the process with some background facts and ideas, I start this process with enthusiasm. The volume I produce in this short 10-minute window always amazes me.
  • 30 minutes to edit and polish: After my free writing timer beeps, I let my internal editor kick in. I cut, rearrange, highlight and polish but again only allow myself a limited window of time.
  • 10 Minutes to push it out: I load the blog post into WordPress, making sure I select the appropriate tags and keywords to assist in search. To make sure my content gets pushed out into the web world, I use Hootsuite to pre-program 5-7 daily fun facts or teasers to push out the post to my social media networks.
  • What worked? Every few month I look back on the metrics (comments, visits, retweets, likes, etc.) to see what posts resonated and which were lackluster. These observations I then bake into my future editorial calendar.

How do you blog? Share your tips in the Comments section below.

Jeanne RossommePresident, RoadMap Marketing
Jeanne uses her 20 years of marketing know-how to help small business owners reach their goals. Before becoming an entrepreneur, she held a variety of marketing positions with DuPont and General Electric. Jeanne regularly hosts online webinars and workshops in both English and Spanish.
www.roadmapmarketing.com | @roadmapmarketin | More from Jeanne

// |

Discussion (3) Comment


  1. JeanneAdmin

    Dear Joseph:

    For me I find simple nontechnical systems work best. I honestly just use sticky notes and a piece of paper with the months listed. Anything more complicated just aids in my procrastination;-)

    Thanks for writing, Jeanne


    • JoVisitor

      Hi,
      thanks for your reply.
      I start using ezedcal.com now. I feel little difficult at the first and now I feel its good to have in online.
      Also they have a monthly view and its very useful for me to see an eagle view on the post for the whole month

      thanks for your reply

      Jo


  2. JoVisitor

    Hi,
    This is a good article for all bloggers. I found a website http://www.ezedcal.com. Is it good for creating editorial calendar for bloggers? Please advise.

    Thanks,
    Joseph

 

Leave a Comment

More Blog Topics