Last month I witnessed a breakthrough in one of my networking groups. This group is full of highly educated, highly articulate professionals. They all have successful businesses in a variety of areas, and one-on-one are interesting individuals. Unfortunately, when we get to the part of the program where each person says their elevator pitch, the energy of the room distinctly drops. The speaker is nervous and hides behind jargon and big numbers. The listeners politely sit, eyes glazed over, quietly asking themselves – “now what does he/she do”?
But this time our wise moderator decided to change things up on us. This session we were asked to come prepared with a story of how we had specifically helped a customer in the recent past. What a difference! The energy of the room went up. Everyone was engaged and full of questions. And this time I left able to understand, and pass on, the value that each person created for his customers.
This is the power of story telling and story re-telling (isn’t that the best word-of-mouth?) Good, word-of-mouth stories often share these elements:
Do you use story-telling? How? Please share in the Comments section below.