SCORE Small Business Blog

Ever wondered whether a particular prospect is worth devoting your full attention to? Watch this short video to learn how to quickly evaluate a sales lead using 5 basic parameters: budget, authority, need, time frame and size of sale.

Using the BANTS system, how many of your leads deserve your full attention? Do you think this is accurate?

Jeanne Rossomme – President, RoadMap Marketing Jeanne uses her 20 years of marketing know-how to help small business owners reach their goals. Before becoming an entrepreneur, she held a variety of marketing positions with DuPont and General Electric. Jeanne regularly hosts online webinars and workshops in both English and Spanish. www.roadmapmarketing.com | @roadmapmarketin | More from Jeanne