SCORE Small Business Blog

BANTS – Qualifying Leads for the Best Outcome

Ever wondered whether a particular prospect is worth devoting your full attention to? Watch this short video to learn how to quickly evaluate a sales lead using 5 basic parameters: budget, authority, need, time frame and size of sale.

Using the BANTS system, how many of your leads deserve your full attention? Do you think this is accurate?

Jeanne RossommePresident, RoadMap Marketing
Jeanne uses her 20 years of marketing know-how to help small business owners reach their goals. Before becoming an entrepreneur, she held a variety of marketing positions with DuPont and General Electric. Jeanne regularly hosts online webinars and workshops in both English and Spanish. | @roadmapmarketin | More from Jeanne

// |

Leave a Comment

More Blog Topics