SCORE Small Business Blog

A Getting Better Customers Story: Stinky Bomb Soaps

Megan is an artisan soap maker with a nose for appealing scents. Rob is a resin and acrylic mold master with a meticulous eye to detail. Both want to bring fun and humor to a cynical world.

So Rob started making molds from real-life items like World War II hand grenades, and Megan filled these molds with pure soap ingredients and scents. Stinky Bomb Soaps was launched.

With the tagline “You bring the stink. We bring the soap,” Stinky Bomb Soaps’ better customers have a love for the quirky and unusual. And in giving back. Each item is created and packaged by hand (even the packaging is hand-stamped). And a percentage of sales is donated to the Wounded Warrior project, and Project Zero Ohio (which provides funding for HIV/AIDS research).

Due to its customized, careful production Stinky Bomb Soaps also carefully selects its better customers.

The company sells wholesale to smaller boutiques specializing in unique gifts and personal care products. Stinky Bomb Soaps can therefore deliver unique items not found elsewhere – such as their line of Ohio shaped soaps. And they can get valuable feedback and suggestions from their close direct relationships with these outlets.

Another group of Stinky Bomb Soaps better customers is a little less obvious – brides-to-be. Megan works with couples that want to commemorate their special day with a unique gift basket. Together they choose the soap collection, and design a personalized stamp that is used to create the one-of-a-kind packaging. Not only do the wedding guests receive a personalized gift, but also the bride and groom get to keep the stamp as a keepsake of their special day.

Stinky Bomb Soaps customers are the best source of marketing for the company by consistently generating word-of-mouth referrals on their Facebook page.  But the care and beauty of the products also indirectly cause the company’s biggest challenge: the soaps are so meticulous that customers don’t want to use them for clean up!

And to learn the secret of Getting Better Customers, sign up for my webinar at the end of the month here at SCORE  (All registrants will get a copy of my new ebook The Secret of Getting Better Customers. You can download templates and tools here to start getting better customers for your business.)

Jeanne RossommePresident, RoadMap Marketing
Jeanne uses her 20 years of marketing know-how to help small business owners reach their goals. Before becoming an entrepreneur, she held a variety of marketing positions with DuPont and General Electric. Jeanne regularly hosts online webinars and workshops in both English and Spanish. | @roadmapmarketin | More from Jeanne

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