Editing your writing on platforms is an important element to becoming a successful blog writer or content writer. Using the Yahoo Style Guide, which is the ultimate sourcebook for writing, editing, and creating content for the digital world, provides some recommendations of proofreading techniques and suggests you use one or a combination of the techniques below.
Now you should write for the world and do not assume you know who’s reading your website, blog or social media posts. Your audience is not homogenous and they vary in age, culture, gender, nationality, physical abilities, race and so on.
When writing for the world, you need to banish bias from your language by determining whether a group-specific reference is relevant and be exact. Beware of false generalizations such as “us” and “them” and watch out for bias inherent slang and other figures of speech.
Try embedding a YouTube video into your post. As YouTube says,“Video is much more engaging than text. It draws more users and keeps them on your site longer.” Here is a great blog post by Marziah Karch on how to share, embed and link YouTube Videos.
Use Infographics to give a graphic representation of information, knowledge and data. The representations are created and posted in increasing numbers. Many bloggers and social media content writers embed the infographics on their pages as long as they credit and link to the original source with appropriate attribution.
Proper use of links means more visibility and success for your writing content. Using links to optimize your content is a significant part of search engine optimization. It is most important to make it clear where a link will take your audience visitors and don’t surprise them. Using generic or ambiguous words such as “click here” as anchor text is less effective than being clear and using definitive words.
Here are some great link tips for you to use:
Be sure to check back for next week’s blog post: Using the Right Content to Expand On Word of Mouth in Social Media, Part 4.