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Using the Right Content to Expand On Word of Mouth in Social Media: Part 3 of 4
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Editing your writing on platforms is an important element to becoming a successful blog writer or content writer. Using the Yahoo Style Guide, which is the ultimate sourcebook for writing, editing, and creating content for the digital world, provides some recommendations of proofreading techniques and suggests you use one or a combination of the techniques below.

  • Print out your page. Printing a hard copy printout is a great tactic for spotting errors.
  • Ask someone else to read your copy. Having another set of eyes is one of the best ways to clarify and correct your copy.
  • Read out loud. Reading out loud or using screen-reading software is a great way to check the “Voice” of your writing style and help you determine if the content flows smoothly.
  • Read backwards. This is a great way for proofreading numbers and is useful when you need to make sure that a piece of text is perfect.
  • Read line by line, word by word and use a spell checker.
  • Change the look of your writing font size, background or text color.

Now you should write for the world and do not assume you know who’s reading your website, blog or social media posts. Your audience is not homogenous and they vary in age, culture, gender, nationality, physical abilities, race and so on.

When writing for the world, you need to banish bias from your language by determining whether a group-specific reference is relevant and be exact.  Beware of false generalizations such as “us” and “them” and watch out for bias inherent slang and other figures of speech.

Try embedding a YouTube video into your post.  As YouTube says,“Video is much more engaging than text. It draws more users and keeps them on your site longer.” Here is a great blog post by Marziah Karch on how to share, embed and link YouTube Videos.

Use Infographics to give a graphic representation of information, knowledge and data.  The representations are created and posted in increasing numbers. Many bloggers and social media content writers embed the infographics on their pages as long as they credit and link to the original source with appropriate attribution. Link Building Strategy

Proper use of links means more visibility and success for your writing content.  Using links to optimize your content is a significant part of search engine optimization. It is most important to make it clear where a link will take your audience visitors and don’t surprise them. Using generic or ambiguous words such as “click here” as anchor text is less effective than being clear and using definitive words.

Here are some great link tips for you to use:

  • Search engines want to see links in your content and the easiest way to accomplish this is through internal links. Using internal links gives readers clues to your website’s relevance.
  • Broken links give a sloppy appearance and give the impression that you have forgotten about the page. Both search engines and users frown upon broken links.
  • A link’s color should be different than your main text.  Most people expect a link to be a clue and underlines, so you may want to keep that in mind as you set up your style sheet.
  • When using internal links, avoid using generic anchor text such as “Read more, click here” or “For more information, click here.” Search engines want to see the relevance in your anchor text to ensure your content has relevance. Make sure your anchor text for links matches the title of the page it links to, whether it is a page on your own website or another website.
  • The words you highlight (also called anchor text) should give a good clue to the content that you are linking to.  Try not to send your readers to a page that you are not expecting them to go.
  • Links should direct your readers to a page that is relevant to the content they are currently engaging. When you direct users away from the topic at hand, it is a sure fire way to lose their attention. 

Be sure to check back for next week’s blog post: Using the Right Content to Expand On Word of Mouth in Social Media, Part 4.

DJ HeckesCEO & Author
DJ is CEO of EXHIB-IT! Tradeshow Marketing Experts and Full BRAIN Marketing and focuses on educating and training companies to significantly improve their small business marketing strategies. She also presents customized training programs for business marketing, social media, leadership and trade show marketing.
www.exhib-it.com | Facebook | @DJHeckes | More from DJ

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  1. Mark MooreVisitor

    Interesting article, I guess by luck this is exactly what I have done with my site. I have a fence business in Fort Smith AR and have included links on most of my pages so if for example someone is on my wood fence page they can take a link from there to a page that shows all the possible types of wood we can use in the construction of their fence. Thank you for the article its good to know I’m on the right track.

 

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