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Do You Know What Your Employees Are Saying About Your Technology?
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Some business owners are eager to learn what customers have to say about their company, but many may overlook an important audience for feedback: their employees. Do you know how your employees feel about your technology? Even if you suspect you might get less than satisfactory feedback on your current technology investments, I encourage you to take the time to listen to what your employees think. It’s likely they are comparing their home tech tools to what they have on their desk. And if there is a significant gap in functionality, ease of use or even security, you have an opportunity to plan your technology investment strategy more effectively.

A good way to gauge the consensus of your workers is to host an office technology roundtable. Invite all employees to gather in person with the sole purpose of discussing the role of technology in your workplace. Their job during the roundtable is to discuss what’s working and what’s not working when it comes to their technology at work.

Topics for discussion could include:

  • How does our technology help you do your job?
  • Do you ever feel that technology slows you down, rather than saves you time? If so, in what instances?
  • Does our technology foster collaboration among colleagues and clients, and if so, how? If not, how would you envision technology improving collaboration?
  • Which software and/or programs do you use most frequently? Least frequently?
  • Do you ever find it quicker and easier to do a job-related task on your personal technology than on workplace technology?

To keep the conversation going, build on the findings from the roundtable by holding separate discussions with employees who fall into different demographic groups. For example, Boomers may be more focused on technology to monitor their 401k funds while younger generations may want more access to emerging technologies. Then bring the groups together to share their knowledge. Perhaps the Boomers and Gen Xers could use some guidance from Millennials on how best to maximize social networking technology. Or maybe more seasoned employees could address issues of using technology as a tool, not a tether, and being mindful of the dangers in being so “socially connected” that may actually hamper productivity.

Frequent check-ins and conversations will only make your business better and your employees more invested. Share how you keep your employees engaged in the tech strategy for your business in the comments below.

Cindy BatesVice President, Microsoft SMB
Cindy Bates is Vice President of US Small, Medium Business and Distribution at Microsoft, responsible for the company’s end-to-end SMB sales and marketing efforts including SMB strategy, business development, regional field sales and national distribution sales, channel and customer marketing.
www.microsoft.com | @cindy_bates | More from Cindy

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Discussion (1) Comment


  1. suwarjoVisitor

    thanks for this article, I love it, Business, Gadget and Technology Reviews

 

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