Customer relationship management (CRM) for small and medium businesses (SMBs) has changed a lot in recent years, thanks to the impact information technology has had on the marketplace. Now, in addition to doing things like planning ahead for busy seasons and practicing hospitality to patrons, SMBs also can leverage technology to optimize relationships with customers.
CRM software helps businesses better manage sales, marketing and customer service operations. Many SMBs are finding that CRM software provides much-needed insight into customer needs and are using it to better serve current and potential customers and gain a competitive edge.
Wondering how CRM software could help your business? Here are a few scenarios that demonstrate its value:
Microsoft’s latest CRM software, Microsoft Dynamics CRM 2011, has all the capabilities SMBs need to better understand and serve customers. Designed to perform all the functions mentioned in the scenarios above, and more, this solution is based on Microsoft tools and interfaces employees are already comfortable with and provides better intelligence for decision making. It connects people, processes and data both inside and outside an organization, all while delivering the power of productivity for users.
While this solution is available as traditional, on-premise software, SMBs also can access CRM online via the cloud. Click here to learn more about how your business can benefit from this powerful CRM technology.