SCORE Small Business Blog

How to Be Found on the Internet – Part 1: The Evolving Internet
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The Internet has grown exponentially in the last few years, with active users rising from 361 million worldwide in 2000 to nearly 2-Billion by the end of 2012. In 2000 there were an estimated 9.48 million active dotcom domains, compared to today’s (May 2011) nearly 130 million active domains[1].

So even though the landscape has become more accessible worldwide with many more opportunities and more targeted audiences- it has also become more cluttered (with plenty of irrelevant messages). Therefore, getting noticed online with the appropriate communication messaging, about your business, your service or with whatever you’re looking to promote (for simplicity sake we’re going to call this your “Band”) has become more challenging and exciting in the same breath.

This four-part blog series and Webinar that my associate, Alexandra Gephardt and I will be doing with SCORE on June 21st @1:00PM (EST) will take you through a step by step process that will help develop a strategy to keep your brand relevant in the morphing world of Search Engine rankings giving your Brand messages top ranking in the SERPS:

  • Part I.  Introduction: How To Be Found On The Internet – the evolving internet;
  • Part II. 3-Steps For Developing A Solid Strategy – How to create a strategy that will evolve with the overall changing Internet Search landscape and ubiquitous World Wide Web (WWW). Learning Internet history and terms to help make strategic decisions that effect correct initiatives for high ranking SERPS (Search Engine Result Pages);
  • Part III. How To Create Compelling-Optimized Content – for SEARCH in specific niches, market targets/ communities/ Tribes[2], geographic platforms and social networks. And, what’s required to populate these platforms that will increase rankings and visibility;
  • Part IV. How To Amplify Your Brand Image Across Media Channels – with PR communication, branding and ID programs. Preparing to live in a 3.0 Semantic Web World.

The Evolution Of The Internet – Understanding Enhances Strategy

For the sake of argument lets say the WWW was born in 1989, invented by Tim Bernes-Lee. According to technology expert and futurist/ entrepreneur Nova Spivack, the development of the web moves in 10-year cycles. In the first decade most of the development focused on the back end or infrastructure creating Web 1.0–protocols, code language that we make web pages from was developed.  The second decade and the era of Web 2.0 began – now people use Web Pages as platforms for other applications. Spivack claims we are at the end of the Web 2.0 cycle.  The next cycle will be Web 3.0 and the focus will shift back to the back end – refining Internet infrastructure that will support advanced capabilities of Web 3.0 browsers and once this era ends Web 4.0 will again return focus to the front end and we’ll see thousands of new programs that use Web 3.0 as foundation – source Nova Spivack Beyond 3.0 [3].

Although a lot of people have heard about Web 2.0 not many know what it means. Dale Dougherty of O’Reilly Media coined the term; there was no clear definition nor was there an agreement about Web 1.0. The generally accepted characteristics of Web 2.0 include:

  • Ability for visitors to make changes to Web pages: i.e. Amazon allows customer product reviews or online forms, or responses on blog forums;
  • Ability to use Web pages to link people to other users: Social Networking sites like Facebook, LinkedIn, even MySpace;
  • Ability to efficiently and quickly share content: YouTube;
  • Ability to get information: Internet surfers can subscribe to Really Simple Syndication (RSS) feeds.

So think of the Web’s history like this:

  • Web 1.0 was: “Here is my Content” – A Library;
  • Web 2.0 is: “Share my content” – A big group of friends-make contacts between people;
  • Web 3.0 will be:  “Talk about my content and create conversations about my content” – A big database-make connections between data.

Next Blog Post: Part II. 3-Steps For Developing A Solid Strategy – How to create a strategy that will evolve with the overall changing Internet Search landscape and ubiquitous World Wide Web (WWW). Learning Internet history and terms to help make strategic decisions that effect correct initiatives for high-ranking SERPS (Search Engine Result Pages).


[1] Business Wire: Build your Brand for Better SEO

[3] Nova Spivack: Beyond Web 3.0

Charlé-John CafieroPresident and CEO, CJC Strategists
Charlé is President and CEO of CJC Strategists, a unique marketing & branding communication agency that specializes in integrating traditional marketing, communications and international brand identity with the very latest cutting-edge SEO, Social Media and networking tools.
www.CJCStrategists.com | Facebook | @CJCStrategists | More from Charlé-John

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