According to this RocketMedia infographic, a majority of a business’ Facebook fans were originally attracted to hitting the “Like” button because they thought doing so would get them special deals or promotions. Feel free to update your feed with interesting articles on your Facebook page to engage a customer, that’s all well and good, but if you really want to incentivize new people to “Like” you and want to keep your current community’s attention perked; post a link or a code to a freebie, coupon or promotion at least once a month.
YesMail, an email marketing services provider ran a three-month study to research the success of social media campaigns for more than twenty top retail brands. Their findings: Although most campaigns are deployed on Fridays, the amount of actual social media engagement peaked the most on Tuesdays (engagement fares the worst on Fridays). Although the study wasn’t conclusive on why this is so, you could use common sense to deduce that most people are more-or-less gearing up for “weekend” mode on Fridays and they’re probably spending more time on confirming dinner plans than on a shop’s website.
Statistic & Image Courtesy of Dan Zarella of HubSpot
Three to five paragraphs seems to be the “sweet-spot” length for blog posts that get shared more often than their shorter or longer counterparts. This makes sense seeing that bite-sized content that can be summed up in less than a paragraph should probably be boiled down to a tweet that “packs a punch” and anything longer than five paragraphs will have attention spans wandering. Turn that lengthy blog post into a whitepaper instead.
Statistics & Image by bitly and RakaCreative
When posting Facebook updates, aim for the middle – middle of the week and middle of the workday, that is. Much of social media exposure depends on the likelihood that eyeballs will be in front of computer screens. What’s the best time to catch people on Twitter and on Facebook? After lunchtime, when people are back at their offices of course! Take advantage of that opportunity by posting primarily in this time slot. As for Twitter, the time to tweet for the best exposure is on Mondays-Thursdays between 1pm-3pm.