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3 Online Marketing Facts That Change the Game

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1.  Inbound Marketing Costs 60% Per Lead Less than Outbound Marketing

Outbound marketing or traditional marketing is on the decline according to expert marketing source Hubspot. Chasing customers via the usual route of print, television, banner ads as well as cold calling and mass emailing has proven to sag in its efficacy when compared to what marketers now call Inbound Marketing. “Inbound” is defined by the ability to bring in potential clients with the incentive of providing tangible value for free. Social media, whitepapers, podcasts, and blogs build up a company’s brand, can be shared online instantly and are all examples of Inbound Marketing. Another nail in the Outbound Marketing coffin? It turns out that Inbound Marketing strategies cost a whole chunk of a lot less to execute for the same results.

Spend less money with more success and decide to go the Inbound way – think of what you can provide potential customers to make them interested in giving your company their time, attention and eventually patronage.

2. 82% of Customers Find Small Businesses Via Word of Mouth

Wondering what the best way to boost sales is? It could be just as simple as treating all your initial customers so well that they become your loyal fan base. Grateful customers who love your product and service may end up “paying you back” for your job well done by sending their friends and family members your way. Never underestimate the power of word of mouth marketing because when push comes to shove, most people are more likely to trust the recommendation of someone close to them instead of easily being swayed by an advertisement. With that said, notice that a significant amount of new customer acquisitions are from online; make sure that you have both areas covered by asking your happy clients to refer a friend and while also building up your online reputation via tools like Yelp and Facebook.

 3.  76% of Marketers Have or Plan On Increasing Their Presence On YouTube

This year will mark a dramatic increase of marketing efforts carried out via YouTube and rightfully so. Seeing that YouTube is now the second largest search engine behind Google with more than 800 million unique visitors hitting the video-sharing site a month, YouTube offers the potential for a lot of exposure. If you’re not incorporating videos as part of your marketing campaign, consider shooting your own and sharing it on a company channel.

Bryan JaneczkoFounder, Wicked Start
Bryan has successfully launched multiple startups. His latest venture, Wicked Start, provides tools to plan, fund, and launch a new business. Also author of WickedStart: Guide to Starting a New Venture with Passion and Purpose, Bryan is committed to helping small businesses grow and succeed. | Facebook | @WickedStart | LinkedIn | More from Bryan

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Discussion (2) Comment

  1. Mike HVisitor

    Hey, great post. Really need to get more into the world of youtube video marketing. Thanks! Mike

  2. Sue WatkinsVisitor

    Providing valuable content based on your own expertise is a key marketing play for any small business, so it’s no surprise to see the stats in the article above about inbound marketing. I often counsel small businesses who are trying to get started marketing to share their expertise, either in the form of a Webinar or case studies, and then issue press releases to promote these content marketing items. Writing your own press releases does not have to be difficult or costly – there are many no or low-cost templates available out there on the web.

    Good article,
    Sue Watkins


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