I had the opportunity to attend an Entrepreneur’s Conference last week at the Four Seasons in Atlanta. There were “movers and shakers” from the Atlanta business community in attendance and as panelists along with many entrepreneurs and small business owners. For 3 hours we listened to the future of small business, some of the opportunities that are now available and an outlook on commercial and residential real estate in our community. There was a segment where 2 successful business owners, both non tech, shared their business plan and how they have both successfully increased business in the past 2 years and competed in a highly competitive environment.
What was compelling in their stories was that both emphasize to their employees, vendors and even competitors that they listen every day to their clients’ and suppliers’ ideas and complaints. This fosters a company environment that is responsive to the wants and needs of those they serve and their employees and partners.
Consistently following up with personal contact and surveys with our customers and those we work with, gives us a current picture if we are meeting expectations and to correct any potential problems that might not be known to owners and management.
With social media in our daily lives, one problem can be broadcast to thousands instantaneously, and correcting even erroneous posts takes valuable time and potential harm to our brand and reputation.
Are YOU Listening?