SCORE Small Business Blog

Marketing: Constant Contact Releases Spring 2011 Attitudes & Outlook Survey
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Constant Contact recently released a new survey which finds that social media marketing has moved to the top of the small business owners marketing tool kit. The findings suggest that social media marketing is being used by small businesses along with other more “traditional” marketing methods.

Below are some stats around the use of social media marketing:

  • 73% of small businesses report using social media to market their business
  • 62% of those not using social media expect to begin using social media marketing in the coming year
  • 81% of those currently using social media marketing expect to increase their efforts this year

According to the survey, among the various social media tools used by small businesses, Facebook seems to be the tool of choice. Other social media tools used, such as Twitter, LinkedIn, YouTube or Vimeo, seemed to give a varying degree of success by small businesses.

Below are some stats around the use of social media tools:

  • 95% of those using social media marketing reported using Facebook
  • 82% of Facebook users, found it to be effective
  • 47% of Twitter® users found it effective
  • 47% of those using LinkedIn® found it effective
  • 73% of those using video sharing tools, like YouTube® or Vimeo®, found them effective

The survey also reports that small business still rely a great deal on “traditional” marketing methods such as email, website, event marketing, and advertising to drive their business.

Below are some stats around other marketing methods:

  • 91% of small businesses use email marketing
  • 95% use website marketing
  • 77% use print advertising
  • 69% use online advertising
  • 53% use event marketing

More information about the Constant Contact survey:

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Discussion (1) Comment


  1. Nick ObaVisitor

    Thanks for sharing interesting and current survey results. I wouldn’t have expected the social media numbers, especially the social media satisfaction numbers, to be so high. Most of my clients don’t have social media figured out. It’s also surprising that an email marketing outfit like ConstantContact is asking people about social media. I guess they’re worried.

 

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