Constant Contact recently released a new survey which finds that social media marketing has moved to the top of the small business owners marketing tool kit. The findings suggest that social media marketing is being used by small businesses along with other more “traditional” marketing methods.
Below are some stats around the use of social media marketing:
According to the survey, among the various social media tools used by small businesses, Facebook seems to be the tool of choice. Other social media tools used, such as Twitter, LinkedIn, YouTube or Vimeo, seemed to give a varying degree of success by small businesses.
Below are some stats around the use of social media tools:
The survey also reports that small business still rely a great deal on “traditional” marketing methods such as email, website, event marketing, and advertising to drive their business.
Below are some stats around other marketing methods:
More information about the Constant Contact survey: