If you’re like most small business owners I know, marketing—and how to make yours better—is always on your mind. If you’re constantly seeking useful marketing tools and resources, you’ve come to the right place. Here are three of my favorite marketing resources for ideas and information.
Mashable: These days, every entrepreneur needs to know what’s going on in the world of social media. That’s where Mashable comes in. Billing itself as the top source of news about social and digital media, Web culture and technology, Mashable is the place to get the scoop on Internet marketing trends. You might not need every detail of social media industry scoop Mashable provides, but you will appreciate the site’s thoughtful trend analysis and reviews of new services and websites. Busy small business owners struggling to keep up with the ever-changing world of social media and online marketing will benefit from Mashable’s useful “how-to’s” and guides to topics that range from creating a Facebook page for your business to using Google analytics.
MarketingSherpa: Named after the Sherpa guides of Nepal who guide climbers up Mount Everest, MarketingSherpa aims to help guide you through the sometimes confusing path to great marketing. If you’re wondering whether a hot new marketing trend will truly pay off for your business, this is the place to go, because MarketingSherpa focuses on research to determine what really works best. You can get free reports, newsletters and articles covering everything from B-to-B and consumer marketing to online marketing, e-mail marketing, search marketing and PR. There are tons of articles for nonmembers, or you can become a member and get even more info. ,
Larry Chase’s Web Digest for Marketers: Online marketing is “where it’s at” today, and to get an expert’s insights into online marketing, you’ll want to sign up for marketer and consultant Larry Chase’s weekly e-mail newsletter. With reviews of marketing-related websites, interviews with Internet marketing experts, tips for successful online marketing and more, this is one newsletter you’ll look forward to getting. You can also visit the site’s Resource Center to view content from past newsletters and reviews of Internet marketing products and services in over 40 categories, including direct marketing, e-mail marketing, search engine optimization (SEO), media buying, copywriting and CRM.
Did I say three marketing resources? I really meant four. The Mentors at SCORE can be your best marketing resource, helping you develop a strategy that’s right for your business and gets results. Visit the SCORE website to get connected with a Mentor today.