When it comes to the state of the economy, most people would agree that the number-one concern is how to create new jobs. Well, when it comes to creating new jobs, a new Gallup poll shows that Americans have more faith in small business than in any other person or institution.
Respondents were asked how much they trust the ideas and opinions of the following groups for creating jobs. Small business was trusted a moderate amount or a great deal by 79 percent of respondents. Close behind were “local business leaders,” with 74 percent. But the third-highest response on the list, “state governors,” was far behind at 57 percent. “Executives at major corporations” were near the bottom of the scale with 44 percent.
“It is clear that in the public’s eyes, smaller is better,” the survey concludes. “Americans have more confidence in the views of small-business owners than in big-business CEOs, and more confidence in state governors and local mayors than in national congressional leaders of either party.”
If small is indeed beautiful, one way you can help create more jobs is by encouraging the people in your community to “shop local,” whether by visiting your restaurant, making a purchase from your store or visiting your hair salon or accounting practice.
How can you encourage shopping local? Here are a few ways:
Keep marketing your business with these local angles and before you know it, you’ll be ready to create some new jobs. Of course, your SCORE mentor can help you with more ideas for growing your local business. If you don’t have a mentor yet, visit SCORE’s website to get matched up with one and get free counseling 24/7.