I would like to help you grow your blog by sharing some tips we have learned for successful blog growth.
Before I share my tips, I would like to reveal the name of our mascot…
In the beginning, we had the mistaken notion that all that mattered was great content. Don’t get me wrong, content is essential and always will be (see Tip #2).
Things really took off the moment we integrated our Facebook page into our blog. Almost overnight, what I call “lurkers” (those people who read but don’t interact), came forward en masse.
At first they told us how much they appreciated our site. But then they began to interact with each other, support one another and connect. It was an amazing community that was building right in front of us.
Here are some pointers when trying to build a community on your blog:
When people who share a common interest can come together on your site, you’ll be one step closer to explosive blog growth.
I believe outstanding content is essential to ongoing growth. But great content tied to a great community is the key to explosive results. In the beginning, you might need to get your great content on someone else’s platform to ultimately grow your own.
Before this blog, I was a regular contributor to Copyblogger. Brian Clark’s amazing site helped me build up my prior blog and set the stage for Social Media Examiner.
I’ve also seen many folks who write for Social Media Examiner achieve amazing results (like book deals). So, great content in front of the right audience is really critical.
Here are the key components to great content:
Great content doesn’t need to be limited to the written word. We discovered that there are plenty of people who prefer to learn by watching or listening. Try mixing up your media.
We also did recorded phone interviews with high-profile experts. We transcribed the content and provided audio recordings.
This interview with Chris Brogan is one of many we did over the last year.
Here are a few video tips:
I’m excited to see what will unfold as we journey together through the social media jungle.