This post is part of the “What your business SHOULD be doing online” series.
To get the whole picture, you may want to click that link and start at the beginning.
As a business owner, you are constantly being hit with many types of distractions. When you get distracted by something that does not help advance one or more of your business goals, you can end up wasting a lot of time and money and gaining a whole bunch of frustration. Worse, it can put your company at risk. Therefore, businesspeople need a way to figure out if an online solution or approach truly represents an opportunity or is simply a distraction.
Luckily, that way already exists. By using their business goals as the filter through which they make all their online strategic and tactical decisions, businesses can stay focused and avoid getting distracted.
Your business goals are the reasons you start your business in the first place. You may want to accomplish one or more of these goals:
As you can see, business goals can vary a lot from business to business, but they all have one thing in common: they must drive everything the business and its employees do.
If that’s not the case, then you will not achieve your business goals and it is for that reason that all strategies and tactics must be held up to the filter of the business’ goals.
Let’s take a quick look at the difference between goals, strategies and tactics:
Each and every time you evaluate whether you should use a specific online tactic (a solution or approach, you should consider your business’ goals and strategies. You need to ask yourself:
One important note: this approach is as valid offline as it is online. In fact, I suggest that you forget the words “online” and “offline” and just think of them as channels where you can do business and achieve your goals.
Next, I’ll continue the “What your business SHOULD be doing online” series with a post that puts it all together so you can finally figure out what your business SHOULD be doing online.
In the meantime, I’d love to hear your thoughts on this post in the comments.