To create your Super Website Salesperson you first need to think broadly about the types of visitors that land on your site:
For the most important of the large groups above, create a more detailed description for each regarding demographics (gender, age, income, nationality or region, etc.) and key needs, problems and desires. Some businesses use the idea of personas or creating a name, photo and detailed description of each visitor type to create personal, relatable depth versus abstract market segment descriptions. (Click here to get an example.)
For each persona or group, what are the top 3-5 goals they have in visiting your website? Where are they coming from (search engine, an ad, an affiliate site, social media, a blogger’s referral)? Are they looking for information? Inspiration? Entertainment? Solutions to a problem? The following is a starter checklist of common visitor goals:
Next week we’ll match these visitor goals against your business goals. And on Thursday March 17th please join us live for our next free, live Get Moving webinar on making your website a super sales person.