SCORE Small Business Blog

How Do You Define Success?

When you hire a new salesperson you want to ensure that he or she is successful and quickly adding new accounts and new sales to your company. You design training on your key products and services, establish clear sales goals and set up regular checkpoints to make sure he/she is focused and productive.

These same principals apply in “training” our super salesperson website.

Design Training on Key Products and Services

Does your website clearly state your products and services? Key benefits to your target prospects? Are your products logically organized? Can you easily find key information and answers to potential questions?

Establish Clear Sales Goals

What are the key business goals you would like your website to accomplish?:

• Establish credibility, brand, positioning
• Provide detailed information on your products/services
• Interaction with visitors
• Capture sales leads with contact information
• Drive online sales
• Transact – specify, order, set up appointment for install
• Support – deliver support/service; maintenance
• Loyalty – capture repeat business, referrals, case histories, and testimonials

Where are your leads coming from and how should your super salesperson website best follow-up to keep the prospect moving closer to purchase? (See illustration for ideas.) What is your definition of conversion or success?

Monitor Performance

Use website analytics to see where and how often visitors leave (bounce) or stick around (time on page). You can also track success by specifying conversions.

For an easy to use website roadmap to get you started click here. And join us on Thursday March 17^th (St. Patty’s Day!) for a free, live Get Moving webinar for even more tips on making your website a super sales person.

Jeanne Rossomme – President, RoadMap Marketing Jeanne uses her 20 years of marketing know-how to help small business owners reach their goals. Before becoming an entrepreneur, she held a variety of marketing positions with DuPont and General Electric. Jeanne regularly hosts online webinars and workshops in both English and Spanish. www.roadmapmarketing.com | @roadmapmarketin | More from Jeanne