What’s Hot, What’s Not
What’s Effective (or Not) in Marketing
With all the new means of communicating with customers (and their ability to shout out to the marketplace), it can be overwhelming to sift through the “hype” versus tactics that truly bring results. Below is a quick overview to hopefully help you in deciding on or refining your marketing approach:
| What’s Hot | What’s Not | |
| Branding | Earning Trust: emphasize the “person(s)” and customers behind the brand | Complexity of any kind – you have seconds to communicate |
| Simple, Direct Messaging | ||
| Advertising | Location Based Ads | Banner Ads |
| Social Media Ads (Facebook, LinkedIn) | Stand alone ads that do not “go” anywhere (tie to a website or campaign) | |
| Targeted Display Ads | ||
| Using “Grouponesque” limited time, discount offers to reach out to new prospects | ||
| Social Media | Integrating Social Media with everything (email marketing, websites, biz cards, etc.) | Social Media as a fad with no tie to an overall marketing plan |
| Pushing out content and messages through Social Media | Overly personal messages | |
| Focus on Customer Rating Sites (ex Yelp, etc.) | ||
| Website | Homepage as Landing Page (focus on conversion) | Homepage with more than 2-3 calls to action |
| Communicating with Video, Webinars | Text-heavy or wordy sites | |
| Mobile enabled websites | Complex “flash” | |
| “Long Tail” Search terms (focus on longer, more specific search terms) | ||
| Succinct “punchy” content | ||
| Email Marketing | Short, punchy, action driven emails | Long newsletters |
| Mobile enabled |
What Marketing Tactics have been “hot” (or “not”) for your business? Please share the comments section below.
 | Jeanne Rossomme – President, RoadMap Marketing Jeanne uses her 20 years of marketing know-how to help small business owners reach their goals. Before becoming an entrepreneur, she held a variety of marketing positions with DuPont and General Electric. Jeanne regularly hosts online webinars and workshops in both English and Spanish. www.roadmapmarketing.com | @roadmapmarketin | More from Jeanne |
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