So how does this relate to effective networking? Given the fluid and often distracting nature of the Twittersphere, hashtags can help you zoom in on relevant conversations and strategic contacts. Similar to the search for the right LinkedIn group (see last week’s post), you can decide which hashtags might be useful to your business by observing what is used by key contacts and prospects. (The third party site hashtag.org offers an overview of popular hashtags used on Twitter.)
Or create your own hashtags to highlight events, products or technology areas. You might even form a Twub (Twitter groups built around content aggregated from #hashtags).
How do you use hashtags? Comment below.