Many of you have probably heard the fun fact that Linked In now boasts over 100 million members, the gorilla of all networking groups. But if you want to hang out at a smaller cocktail party of professionals that are related to the growth of your business, you should consider actively participating in Linked In Groups.
Currently there are close to 900,000 such groups whose membership varies from 1 to 377,000. To select groups that will be most effective for your networking goals, use the LinkedIn Directory and search by keywords for your industry, expertise, geography, etc. Another shortcut is to look at the groups listed by your key clients or prospects.
After deciding on the appropriate LinkedIn groups, listen and scroll through popular/engaging conversations:
And to save time while staying connected, set up LinkedIn’s Digest Email setting. You can get summaries of recent posts daily or weekly.
What has been your experience with LinkedIn Groups? Share in the Comments section below.