SCORE Small Business Blog

More Reach, Less Time with Smart Integration of Email Marketing and Social Media

72% of companies said email marketing has led to higher online client engagement versus 48% for social networks alone. Econsultancy, Customer Engagement Report 2011

75% of daily social media users said that email is the best way for companies to communicate with them.  -­Social Media marketing Benchmark Report, Marketing Sherpa, 2010

Most small businesses do some type of email marketing (68% according to a report by Pitney Bowes).  Most small businesses are engaged in some use of social media (75% have a company page on a social networking site – Social Media Today).  But the real power comes in the smart integration of these two communications tactics.

Good content is the magnet and the glue.  Good, relevant, engaging content attracts customers and prospects to read on, click through, and go the next step in working with your business.  You likely spend quite a bit of time and energy creating email newsletters with interesting articles, polls, stories and even videos.  But wouldn’t you like to get even more reach and more interest with that same content?

By posting interesting content nuggets and links through your social media channels you can allow this content to spread beyond your email lists.  Customers, fans and friends can pass on this information to their networks.  And these links are actually stronger since they come as an independent referral rather than a perceived “marketing message” from you.

Get a Social Media/Email Marketing Makeover

Want to improve your integration between email marketing and social media?  Join us in our Make Me Social webinar.  By July 1^st submit examples of your company email newsletters and social media pages.  You can use:

• Twitter (Tweet using the hashtag #MakeMeSocial)
• Facebook (by posting at http://www.facebook.com/roadmapmarketing) or
• Email (write to Jeanne@RoadMap Marketing.com)

On July 7^th at 1pm ET Heidi Tobias from Constant Contact and myself will “making over” a few select businesses.  (If you can’t make the webinar time, sign up anyway to listen to the recording at your leisure.)  You will walk away with lots of practical Make Me Social tips and ideas for getting more out of your current email marketing and social media efforts.

Tweet, post or email for your Email/Social Media makeover this week!  And register for our Make Me Social Webinar!

Jeanne Rossomme – President, RoadMap Marketing Jeanne uses her 20 years of marketing know-how to help small business owners reach their goals. Before becoming an entrepreneur, she held a variety of marketing positions with DuPont and General Electric. Jeanne regularly hosts online webinars and workshops in both English and Spanish. www.roadmapmarketing.com | @roadmapmarketin | More from Jeanne