This month I am writing a series of posts on “Your Next Best Three Steps for 2011″ – or a quick guide to help you put the systems or “habits” in place to support your business growth goals. Click here to read prior posts on creating growth goals and assigning resources.
Nothing is more motivating than seeing real progress toward your goals. But you cannot see how far you have gone without having gauges or metrics in place to measure your mileage. Sales are an obvious indicator, but this measure is usually too late in the sales cycle for adjustment.
Ideally you want to put in place metrics at each step along your sales funnel. In this way you have time to adjust or respond to real changes in customer demand, as well as improve on “conversion”. The following are examples of the most vital business measures:
Practically, start with a few key meaningful metrics that you will track at least monthly. Seek out automated processes (or assign a staff member) so you see these key performance indicators consistently. Over time, you can build with additional metrics.
And click here if you would like to hear a recording of our webinar on efficient, effective marketing and sales planning.
What are your plans for gaining or reallocating resources in the New Year? Share in the Comments section below.