Sure, social media can be a great, low-cost marketing tactic for growing your business but how do you get it done — especially on a consistent, daily basis amidst all the other activities pulling at your time and attention?
The key is answering why? before what? and how? Create a top-down Social Media marketing roadmap before you start a single tweet. You will at least be driving forward, rather than feeling stuck at the side of the road.
What are your goals? How will you measure your progress to see if you are getting there? You can then narrow down your social media tactics to those best few that will truly help your business.
Here is my quick social media marketing roadmap for helping you prioritize your tactics regarding social media. Choose 1-3 of the following goals (metrics for measurement are in italics). Then select or refine appropriate social media tactics listed under each goal:
Get found/ raise awareness (visitors to website or store)
Protect your reputation / Monitor the market and competition (timeliness of response)
Market research – what do customers want? (Data for key decisions on projects and product/service development)
Build a prospect list (Sign-ups for e-newsletter)
Develop new business partnerships with key referral sources or influencers (prospects and clients from these sources)
Push out promotions, events, or special offers (Event attendance, promotion/offer redemption)
Improve customer service (Customer satisfaction scores)
In three months, look at your metric and see if you have made true progress. Adjust or charge ahead as needed.