A few weeks ago, Facebook significantly enhanced the functionality for business marketing using the “Page” feature. If your business doesn’t yet have a Facebook business page, I highly recommend creating one. Social networking has been a great mechanism for growing a business. And, according to comscore.com:
Social networking continued to gain momentum throughout 2010 with 9 out of every 10 U.S. Internet users now visiting a social networking site each month.
Engaging your target audience is key when marketing online. And, Facebook has taken the lead with respect to engagement:
Though Google Sites and Yahoo! Sites remain the most visited web properties in the U.S. with approximately 180 million visitors a month, Facebook is attracting an ever-increasing share of total time spent online. In the past year, Facebook has surpassed each of the top three largest web properties, capturing the #1 ranking by time spent.. (SOURCE: comScore 2010 US Digital Year in Review)
I. Photos Top of Page
Facebook pages now feature photos on the top of the page, just like the Facebook Profile redesigns. I’ve been encouraging our clients to use more photos on Facebook for some time now. And, you’ll likely notice all of the links we post include a photo. We do this by adding a photo to the page we are linking to prior to posting the link on Facebook (i.e., a blog post will always include a photo so it shows up on Facebook when we add the link/post to the Facebook wall). What does this mean for your brand? You can promote your brand easily by using photos – basically, frequently uploading photos will help others learn more about your company, products, etc.
II. Tabs Now Featured on Sidebar
Facebook tabs are now below your page photo (commonly referred to as your avatar image) on the top left of your Facebook Page. This means your “custom tabs” and “landing pages” created on Facebook won’t appear on the top of the page any longer so it is important to think about an appropriate name for the tabs given they are a little less visible to page visitors/fans.
III. Page Avatar Image Size | 180px by 540px (pixels)
Did you notice I have a rather large profile photo (or page avatar image)? You can as well. Click on the edit button over the image and upload one that is 180px by 540px (or smaller in length if you want the custom tab links to be higher on the page). Note: longer images move the page “tabs” menu further down on the Facebook Page (same goes for your profile photo/avatar).
IV. Page Category and Subcategory
Initially, when you setup your Facebook Page the category you selected was permanent. You can change that now and you can also select a subcategory; “Edit Page” then look for “Basic Information” and make your selections.
V. Multiple Facebook Page Admins
The Facebook Page admin can now be highlighted on the page and you can also add multiple page admins. This is helpful given people change jobs, you get help from third parties, etc. Depending on whom you want to promote, you may or may not want to highlight the admin’s personal profile on the page.