Effective content must be meaningful and give away valuable information in order to sell something related.
When writing meaningful content, include these three elements:
Value. Value is a function of perception in the mind of the reader. Understand your target audience and deliver value. You can do this by producing effective content that is meaningful by solving a problem your readers care about or entertain them.
Experience. This is the “what” you say, “how” you say it, and the “deliverable meaning” to the right people through your experience. Meaningful content is an experience. This is about authority and not being about a claimed guru who can never admit to weaknesses. This is where experience can involve action.
Belief. What people believe is how they view the world and your content needs to frame that view appropriately to be effective. Your readers want a trustworthy person whose word means something and this is where you can gain the results you need.
All of these combined, if written well, will create reaction. If your reader perceives a meaningful experience, then action will be taken. Creating a higher grade of experience involves active participation from that ideal reader. So, beyond the belief that your advice is beneficial, your ideal reader actually acts on your advice by implementing your productivity tips.
This action taken can vary. It can be acting directly on your advice, virally spreading your content, buying your software to implement the advice, buying your book for more detail, or hiring you or your company for results.
At this point your content is truly meaningful, and truly aligned with your objectives. The next best thing after creating a reaction is beneficial results that are aligned with your strategy and achieving goals.