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Marketing: 6 Ways to Improve Your Blog with Inbound Links

Improve Your SEO Rankings

Are you looking for innovative ways to improve your search engine rankings? Content optimization will only take you so far and the next step is to generate incoming links from relevant and reputable websites you know, like and trust.

To increase your likelihood of obtaining high-quality incoming links, here are six things you can do right now.

Create content that others will want to share. This includes blog posts that provide a valuable resource, solve problems, demonstrate innovation, entertain or even create controversy.

Write Guest Posts. Writing guest posts like I am doing here on highly ranked and trafficked websites can also generate powerful incoming links. A good blog post with relevant content by a guest writer can be beneficial to both the blog and the writer.

Distribute Online Press Releases. A good press release can be directly published by a number of highly trafficked news organizations and are a great way to generate incoming links.

Linking keywords in your press release to relevant pages on your blog or website can results in valuable inbound links. The key is to link from the text within your press release to pages deep within your site, which is known as deep linking. Paid distribution sites such as are often monitored by reporters and feed directly to large websites and Yahoo! News.

Link to Others. When you link to content of value, this not only provides a service for your readers but the incoming link shows up in other blog’s analytics. Try social bookmarking other sites that you find of value.

Share Content with Relevant Websites. Look for other blogs and websites that offer content that is complimentary to yours and let them know you are there. This can be as simple as sending an email to a blogger letting the blogger know you enjoy his blog and a link to an article of interest to his readers. Create a social network profile and share this content with others.

DJ HeckesCEO & Author
DJ is CEO of EXHIB-IT! Tradeshow Marketing Experts and Full BRAIN Marketing and focuses on educating and training companies to significantly improve their small business marketing strategies. She also presents customized training programs for business marketing, social media, leadership and trade show marketing. | Facebook | @DJHeckes | More from DJ

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Discussion (2) Comment

  1. Brian NaabVisitor

    Sorry if I was being unclear. I meant boosts your links which will boost you in the rankings because of the links. Hope this makes sense. That is my questions.

  2. Brian NaabVisitor

    Thanks for the tips. I never thought about guest posts!

    Do you think commenting on blogs with your website address linked to your name (like I am doing here) increases your ranking?


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