Set up a customer contact plan and use it to contact your customers at least six times during the year with a relevant message
A customer contact plan is a proactive 12-month plan to ensure your customers and prospects are hearing from you at least six times during the year. It’s important to send customers and prospects relevant information frequently enough to keep your business or product (or yourself) top-of-mind. That’s generally at least six “touch points” (communications) a year.
Your customer contact plan should use different communication “channels” like:
Know this: Do not rely on social media posts as the primary way to communicate with your customers and prospects. Why?
For more information, read MarketingZone.com‘s How-to Guides on Creating a Customer Contact Plan and Trigger Events in Marketing. Certain events, milestones, or seasonal activities may indicate that people are ready to buy. Identifying these “triggers” and reaching out to customers at the right time with the right message is a great way to attract new customers.