Business cards provide the link between you and your organization. In Japan, business cards are so important that people accept them with two hands and read them while you wait. In the United States, we use them for everything from bookmarks to scribbling notes.
The truth is that business cards are a cheap form of advertising that link customers to companies. How is your business card doing as a link between your customer and your company?
1. Are your name, address, and phone number correct?
Does the name on your card match the one you use? Your address is correct if you do not have to cross-out, add information, or clarify the address. If you find yourself writing an additional phone number on your card or saying, “It’s easier to reach me at this number,” then change your card to reflect that.
2. Is the name of the company correct?
While question may seem silly, some people start out with a joint venture name or partnership name and then create a company. Or, some people have more than one company, and sometimes, they use one card for both entities. If you have two entities, get two cards or use one side for one company and the other side for the other company.
3. Is the logo current and colors up to date?
It may seem wasteful to toss out extra business cards when you switch your logo, but go ahead and recycle the old cards and bring in the new. Think of each card as a tiny piece of advertising.
4. Is your website listed and your email address provided?
Your email address needs to be the one you check regularly. If you have a website, list it on the card.
5. Does your card do double-duty by providing important information?
Make your card pull double duty. If you own a store, print the hours on the back. If you have a 24-hour answering service, make the number stand out. Use one side of the card as a coupon or frequent visitor card. Give a reason for people to keep up with the card.
How did you do? And what should you change? Make the card do as much work for you as possible.