Many early stage businesses need help growing or taking ‘it’ to the next level. Most entrepreneurs start their businesses and toil away 24/7. That might be ok in the beginning but in the long term, not only isn’t it sustainable but you’re preventing your business from growing (or even staying in business). You can’t do it alone! For many reasons, many entrepreneurs need help staying on track, seeing new options, or understanding the implications of their decision making process.
Enter Silver Lining, a business that helps small business grow- they’ll help you “double your sales $$$.” Founded by Carissa Reiniger in 2005, SLAP is proven to be a great process for any entrepreneur to follow. I first met Carissa in the Entrepreneur’s Organization (EO) and was blown away by her energy and charisma. “We found that 100% of the time the biggest challenges that small businesses faced were cash flow and capacity. I built the Silver Lining Action Plan- or SLAP business method to help small businesses hit financial goals, deal with their cash flow and capacity issues and grow their businesses” says Carissa. In short, she’s helping business owners get out of their own way by giving them a SLAP!
The latest innovation with her business method is the SLAPCenter, where she’s just launched a suite of online tools and services to help entrepreneurs anywhere connect and create their own SLAP. Carissa’s helped me in so many ways, even though I’m a seasoned entrepreneur, there’s so much still to learn about growing a business, which I often blog about too. My biggest takeaway from my SLAP was the idea of creating a profile of your ideal ‘customer’. Who is it? How old? Hobbies? Job? Where do they live? Married? And on and on… but, by going through this process, you’re able to really figure out who you should be targeting for your business. Think, if I could have 1,000 of these ideal customers, I’d hit the jackpot. I had never quite thought about modeling my marketing and sales strategy as direct as this.
I’m obviously a huge fan of the SLAP – so much so that I agreed to be an advisor- since like me, Carissa really cares about helping entrepreneurs succeed. Together, we can build and create great businesses that will be here for the long term. Where ever you are in your business lifecycle, realize that you can’t do it alone. Growing a business takes a lot resources and finding ways to help you do that efficiently and effectively are key to your long term success. Keep me posted and I welcome your comments.