Last week, I was at a conference in Las Vegas speaking about the importance of vision and core values to a group of entrepreneurs. What I realized- as I was talking about my own vision and core values- is that I kept coming back to the theme of authenticity. It’s authenticity that’s been driving my vision and my core values, especially as I create and build each new business. Being authentic means being real about who you are- and translating that into your product or service.
Authenticity is important for three reasons:
For me, I think about what’s authentic to me. I’m genuinely obsessed with building and creating. I express this through the businesses that I’ve started so that I can help people reach higher ground, whether it’s through healthy eating- NuKitchen- or starting a business- Wicked Start. In each of these businesses, you’ll find genuineness coming through all that we do. We’re not perfect but we do our best and are continually striving to improve.
I think about when I first launched NuKitchen- the online diet service- and in our first months of operation, our food delivery van got into an accident. Nobody was hurt but none of our customers got their food that evening. People were upset- I was upset- but they understood because we took the time to email and call them to explain the situation. They knew that we were doing our best as a boutique business. Our authenticity translated into stellar customer service, which was a critical component of our customer experience.
In your own situation, think about what’s authentic to you and how you can let that translate into your own business.
Keep me posted with your stories of authenticity.