Get good Google search results. Create a LinkedIn profile. Basic business info and professional info about you.
Invite colleagues to your network. That’s really the first step of interacting online. What you will discover is that your biz contacts post updates and you will too. Post updates on a new blog posts, book you published, new product launch, etc.
Because thse are people in your network, the weekly email with everyone’s one line updates is actually interesting & useful. You can also get recommendations for your business and give recommendations.
Join a group. Try an alumni group from your college, our own SCORE Linked In group with mentors, or a specialty small business group. Like minded people are posting articles, posing questions and engaging in a dialogue. You can view the info or engage in the conversation. Just remember everything you say is public not private.
My LinkedIn Favorites
- Get recommendations for specific jobs/businesses. Shows a history of success.
- Posting a regular update to share business news with colleagues.
- Joining a group that adds current knowledge on biz topics.
How do you use LinkedIn to market yourself and your business?