SCORE Small Business Blog

Networking: Get LinkedIn

Expand Your Network Online

Get good Google search results. Create a LinkedIn profile.  Basic business info and professional info about you.

Invite colleagues to your network. That’s really the first step of interacting online. What you will discover is that your biz contacts post updates and you will too. Post updates on a new blog posts, book you published, new product launch, etc.

Because thse are people in your network, the weekly email with everyone’s one line updates is actually interesting & useful. You can also get recommendations for your business and give recommendations.

Join a group. Try an alumni group from your college, our own SCORE Linked In group with mentors, or a specialty small business group. Like minded people are posting articles, posing questions and engaging in a dialogue. You can view the info or engage in the conversation. Just remember everything you say is public not private.

My LinkedIn Favorites
- Get recommendations for specific jobs/businesses. Shows a history of success.
- Posting a regular update to share business news with colleagues.
- Joining a group that adds current knowledge on biz topics.

How do you use LinkedIn to market yourself and your business?

Christine Banning, SCORE
View more posts by Christine

For 50 years, SCORE has helped aspiring and current small business owners achieve their dreams. Through a network of over 11,000 volunteer business mentors in 340+ chapters across the country, SCORE connects decades of business experience and knowledge with those who can best use it. | Facebook | @SCOREmentors | More from SCORE

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Discussion (2) Comment

  1. Luke JacksonVisitor

    product lunches are great! i am always on the lookout for it

  2. Great suggestions, Christine! Your example with your Twitter and LinkedIn activities reveals the secret sauce for today’s successful social networker: Be the queen of hospitality. Make people feel welcomed by immediately acknowledging new group members, and letting them know what they can expect. And, if you’re new to a group, think in terms of the audience. Ask a question to show your interest prior to telling everyone what you know. I’m regularly reminded: “People don’t care how much you know until they know how much you care.”

    Thanks for caring and feeding women entrepreneurs. I am always encouraged and inspired by your thoughtful and relevant posts.


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