If you are a business owner, you probably already know women in general are major spenders and influencers of their family members’ purchases. And that means moms, in particular, are a hugely important market.
So who better to target products at moms than other moms? This Los Angeles Times article takes a look at some mom inventors whose products are making their way onto store shelves. Stephanie Veve invented Pop Pals to hold drippy Popsicles without making a mess, and got the product into Babies R Us. Alison McKinstry and Jill Franks convinced grocery chains Safeway and Albertsons to sell their line of Mommy’s Messages lunchbox notes.
The recession has made it harder for independents to get products on the shelves of big retailers, the Times notes, as more retailers are cutting back and focusing on proven sellers. Still, some big companies are recognizing that mom-invented items have a special power to open the pocketbooks of other moms.
Anna’s Linens, a 264-store chain based in California, recently launched a program to put more products invented by moms in its stores. And Target just added a new line of organic baby clothes designed by the moms behind Los Angeles boutique Little Seed.
Before approaching retailers, the article recommends some steps to take:
If you’re a mom with an idea for a new product, now is a great time to put your dreams into action. The experts at SCORE can help you get all your ducks in a row—visit SCORE today to get advice from a mentor and more.