SCORE Small Business Blog

Managing: Throw Off That Super Woman Cape

Build Your Business with Great Hires

Ladies, if you own a business, listen up! It’s time you throw off your “Superwoman” cape and take on a new title instead – “boss.”

I’m challenging you to change the way you think about hiring if you want to grow – really grow – your companies. Women are great entrepreneurs, but men build bigger businesses. Seven percent of male-owned businesses gross more than one million dollars a year, but less than 3% of women-owned businesses do.

One reason: women try to do everything themselves – they think being superwoman is the road to success. According to a survey conducted by the organization Count Me In, women overwhelmingly said they wanted to grow their businesses. But nearly half – 49% – believed they could grow without hiring and a whopping 54% felt that being more efficient was the best way to grow.

C’mon – face it, you can’t do it all yourself, no matter how efficient you are. You’re not, after all, superwoman. If you want to grow, you need help. Maybe contractors. Maybe employees.

C’mon ladies. To create a business of substantial worth, you have to hire. And being a good, fair boss is one of the most important contributions you can make to society and one of the most satisfying things you can do. I know, because I’m a boss, and it gives me great pride to know I’ve created good jobs.

Want to learn more about how you can build your business with the help of others? You can get a free copy of my new book Hire Your First Employee: the entrepreneur’s guide to finding, choosing, and leading great people thanks to Intuit Online Payroll. Just go to

Rhonda Abrams, Guest Blogger
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